Have your dreams ever come true? Mine did. This salon has been always my dream. I remember walking in those streets imagining that I have a salon of my own in here and what I would do, how I would treat my clients and make them smile.
And then something scary happened- one of my lash friends called me and asked if I’m gonna buy the salon that I was renting at. I was shocked and then a massive fear came over me. I had 2 girls working for me and if someone was going to buy the salon we were in- we could be on the street. My whole business could be closed in 24h.... so I started looking for rental spaces around us. 1 heat later I got lucky and found this salon. Just 5min from our previous address. And here we are today.
Ps! The funniest fact is that we were called Golden Eyelashes since I started the company in 2014 and we found the salon in Goldhawk Road. Everyone thinks we named the business based on the street we got but it was pure coincidence:)))
The first time I decided to go and compete was actually in London. The first English competition for eyelash extensions. I had NO IDEA what I was getting myself into... at that time the industry wasn’t as developed and there were no common “standards” so I literally practiced what I knew best. Taking all my information from multiple courses and years of experience but I didn’t prepare for one thing.....stage fright. If you can call it that. Imagine doing something extremely detail while you have judge (who decide if you are the best or not) walking behind you and checking what you are doing. I was so nervous the first 15min I was just sweating and my hands were shaking. And the girl next to me was constantly talking. It was so distracting....
But then I just decided- screw it. I’m here, I’ve practiced for months, whatever happens- happens and I’m just going to give 300% of myself. And I did. I was still sweating but this time from putting in the work. After 4.5h of doing my models my neck was stiff, my hands were cramping but I was so happy! I didn’t win first place that day. I lost to a 3rd place out of 50 people by 0.3 points...... needless to say I was disappointed BUT I was also extremely grateful. I had just gone against worlds most experienced lash technicians and I got 4th place... that was the beginning of my journey to competitions. I wanted to be the best in England. Good wasn’t enough anymore. So I went for more and I won. And now I’ve taught all my girls the techniques and developed my own which are best in the quality, safest and also fast because I know - TIME is all that matters in London.
Did you know there are certain things that will make you not a good candidate for eyelash extensions?
Here’s a quick list:
1. Do you eat your nails or pluck your brows or lashes?
It’s a pretty common condition which is called trichotillomania (and I can’t pronounce it).
If you wear eyelash extensions, the first 2 weeks will be good for it as you don’t want to pluck your lashes anymore but if you don’t get them infilled after every 2 weeks, they start growing out which will encourage your bad habit of plucking them. And unfortunately, you will pluck out your natural lashes with the extensions. 😞
2. Are you applying mascara on your extensions regularly?
It’s okay to use mascara on top of your extensions once every blue moon but not regularly.
It will make them last less and if your mascara is really sticky, it won’t come off well either.
3. Are you super jumpy? Is it hard for you to stay in one place and not move?
First off, you should start cutting your coffee intake.👆
Secondly, eyelash extensions appointment can take 2h the first time.
It takes lots of detailed work for the lash technician to separate and find your natural lash and place an extension on it ( trust me it sounds easier than it is). So if you can’t relax and enjoy the process, it may not be for you.
4. Do you have skin conditions such as eczema or psoriasis? Eyelash extensions won’t do anything for it but if you are very sensitive, it may exaggerate the condition and make your skin even drier :(
5. Are you a person who really can’t keep up with maintenance?
Even though there is almost NOTHING you need to do while wearing eyelash extensions, you do need to have regular infills or get them removed, if they are for an event only. If you can’t keep up with the infill appointments after every 3 or 4 weeks, it won’t be good for the extensions or your lashes.
So my question to you is, are eyelash extensions for you?
Everyone is always talking about how you should come to them but we actually have situations where we can’t take you as a client. I know this may be a bit of weird but I believe it's good to know things upfront.
Check the list below to see if you match with any of them:
Now I hope this didn’t scare you off from eyelash extensions. Every lash salon is different.
These are just some things that our lovely clients don’t do and we LOVE them so much because of it.
If you didn’t tick off any above points and want your lashes done, then WELCOME.
Send us a message today to come in and get a free consultation.
Eyelash eBefore you get them done you will have a consultation where the lash technician is answering all your questions and shows you what extensions suit you based on your facial features and makeup.
Who would have thought that there's so many different options! But don't worry, the specialists are so helpful giving you advice on what suits you the best. I personally love a mascara effect service because I don't wear makeup daily. I can't be bothered to apply it but I still want to look beautiful so eyelash extensions are a perfect solution for me.
How they are applied?
Next you lay down on this AMAZING couch! Honestly, it's soooo comfy that I swear you will be asleep in 5 min.
The whole procedure feels so relaxing. The specialist holds their hands very gently on your forehead and it feels like a massage. You don't feel anything!
They apply the extensions with a special glue which never touches your skin or eyes so it's absolutely safe. And they apply the extensions 1 by 1 on each of your natural lashes.
Once you open your eyes, you are rested and when you finally see the mirror, you won't believe how amazing you look! Your eyes look brighter and bigger.
The lash technician will give you all the aftercare instruction to do at home and it's honestly super simple. You just can't use any oil based products on your lashes as it will make your lashes fall out faster.
They last 2-3 weeks and you don't have to do anything in between this time.
You can see some before and after photos below.
Reviews from women who will never look back again
If you'd like to book in a free consultation, press the button below
Are you looking to get your eyelashes done? They are sooo amazing and absolutely life changing. They will save you time and make you look and feel absolutely fabulous for over 3 weeks. And if (and you will) you get addicted, you will wear them for years.
However there is so many places offering them now in London and all around the world and we wanted to give you a really easy checklist to go through before choosing a place.
Here are 7 things to check before you book your appointment in a new place.
7. Awards- A professional who aspires for greatness is most likely going to industry competitions to check her quality. It is the most stressful thing a lash artist can do, because you have 10 judges who are masters in it, who are looking over your shoulder and going through every detail of your work but it is so worth it! We do that annually to push ourselves and make sure our quality has improved.
All of those things are easy to check and will take you 2 minutes when you scan someone’s website or email them. And trust me- ending up with lash extensions which don’t damage your lashes and you don’t even feel them is totally worth it.
And the most important and easiest way to find if your lash technician is matching all these points is to book a consultation with them 2 days before. You can ask all the questions, see their work and get their recommendation during it.
Please leave us a comment if this was useful for you or contact us if you have any questions.
Your lash wizard
137 Goldhawk Road, W128EN, London
There’s a reason why our clients wear eyelash extensions for years. The way you feel when you wear them is even hard to describe. You just feel so beautiful, sexy and confident. Plus it’s sooooo relaxing to get them done.
Here are 7 reasons why you absolutely need them in your life this holiday season.
Reason number 1. You save so much time! Imagine waking up every day, just brushing your hair and be ready. Holiday season is SO busy for all of us. Finding Christmas presents, school parties, work parties, organising dinner the list goes on and on. With eyelash extensions you can at least know that you are always ready to look beautiful.
Reason number 2. Your eyes will look brighter and younger. Eyes are the secret to the soul. There is a reason why for centuries women have found ways to invent solutions on how to make their eyes look brighter. Long lashes have always been associated with youth.
Reason number 3. No need to worry about those dreaded holiday photos. Are you as self concious about taking photos as I am? Every angle just looks bad. You can stop worrying now…. Taking selfies with your kids will be fun because you will look beautiful with lash extensions. And you can take as many family photos as you like even in your pyjamas.
Reason number 4 - Work party? No problem. You can go straight from the office to the party. Just add a touch of lipstick and you’r done.
Reason number 5. Throw away your mascara. Who actually likes applying it every morning and then removing it eveeeeeery night before bed?! Plus, it gets everywhere- on your nose and your eyes. You can stop now. After wearing eyelash extensions you will never look at your mascara the same way again.
Reason number 6. No need to carry makeup bag with you. Okay… This maybe mostly my reason but I already have my notebook, laptop, water bottle, phone, keys, wallet etc in my bag. I just can’t carry any more!!!! I swear one of my shoulders is already lower then the other one so any chance I can get to get my bag lighter- I will take it.
Reason number 7. To impress Santa. Who knows, maybe if you wink at him, you’ll get an extra gift!!! It’s worth a try!
To make sure you get your appointment for this Christmas, book it TODAY! Call us at 07522168750 or book at www.goldeneyelashes.co.uk/bookappointment.html
Have you seen your friend or colleague having long eyelashes and you’ve wondered how they always look so amazing?
Eyelash extensions have changed our daily makeup routine completely. There’s no need to wake up an hour before to apply 100 coats of mascara only to walk in the rain and have it all run down your face. Or spend an hour to remove the waterproof mascara with your own natural lashes in the evening.
They are absolutely amazing for holidays because you can go from pool to restaurant and still look amazing! You can go for a swim, have no makeup running down your face and look stunning on your holiday photos.
Semi permanent eyelash extensions are applied by specialists who ideally have trained & practiced for years. They are carefully applied with safe products on your natural lashes and never touching your skin. They last for over 3 weeks and the whole procedure is super relaxing. In fact, 90% of our clients actually sleep during the whole procedure.
Semi permanent lashes are also infilled after every 3 weeks which is a shorter appointment and the extensions which have grown out are removed and new ones are applied.
Imagine waking up each day, looking amazing from the moment you open your eyes. Spending no time to put makeup on and each time you look in the mirror, you LOVE the person who you see in the reflection.
Eyelash extensions are super addictive because when you wear them, you feel so confident and amazing!
I wanted to tell you today why, me, the owner of an eyelash extensions studio DOES NOT wear eyelash extensions!
It’s not true! Of course I wear eyelash extensions! I absolutely LOVE them and can't imagine my life without them. It’s just been a really hard time for the past 3 months.
It’s a success story with another side to it but because we’ve been so fully booked, we haven’t had even 15 min to do each others lashes ( I'm super grateful for our amazing clients for keeping us so busy!) . And I would NEVER go to any other salon because I know too much!
However I have been using our new eyelash serum for the second time already and I can’t tell you how AMAZED I am by this product! In just 7 days, my lashes have grown about 30%! And this is the second time that I’ve been using it for only 7 days and gotten results like that.
But this time I leveled up and used it on my eyebrows as well and they are much fuller already.
It’s an amazing product because it’s vegan, cruelty free and paraben free.
Over the years I’ve tried so many serums that my wallet has cried empty tears but they’ve never worked. I used them 3 times a day and got nothing in 4 weeks. We’ve only had one product that worked, which was manufactured in America and due to that, expensive to buy in. And unfortunately it was hard to stock as shipping time was about a month.
I am so happy to finally find our new found serum crush and it’s absolutely amazing for lash lifts and if you are a known extension addict, it’s even for you.
The whole bottle lasts for 3 or more months.
Get your lash serum in your next visit to the salon!
Your lashless Signe
Did you know that we specialize not only in eyelash extensions but also in eyebrows.
And we were thinking, what would you like to know about them?
So we came up with this PDF guide which includes best practices on how to make your eyebrows grow faster.
We would absolutely love your feedback, if this was helpful and if you'd like to know anything else.
We are a wealth of information when it comes to anything related to eyelashes, eyelash extensions or eyebrows.
Guide is here
Hope you have a lovely evening,
Golden Eyelashes team
Signe, Mira, Kati, Belen & Alina